Event Marketing

Event Marketing At DPIS

Event marketing describes the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organization leveraging in-person engagement. Events can occur online or offline, and can be participated in, hosted, or sponsored. The promotion of these activities can occur through various inbound and outbound marketing techniques.

In today’s buyer-empowered world, marketers need to seize every opportunity to build relationships, generate goodwill, and earn the trust of prospective buyers and customers. The modern consumer wants more than a pitch when evaluating solutions or making purchasing decisions. Events offer a unique opportunity for them to interact with brands to get a firsthand sense of a company’s focus, perspective, and personality.

Benefit Of Event Marketing

Branding and Awareness

A key reason for a business to participate in an event is to establish and build its brand. Event marketing allows your company to cultivate and express its identity firsthand. Through events, you gain the perfect venue to share your ideas, thoughts, and name in the exact manner you want to present them.

Lead Generation

Another important reason businesses choose to participate in an event is to generate leads. And what better way to do so than to be part of an event where your target demographic is present? The right event allows your company to interact with a group of prospects that already have an interest in who you are and what you do.

If you’d like to promote your company’s events in the digital space but don’t know where to start, you’ve come to the right place. Our team will build a plan effectively using multi-faceted talent to build event awareness and early-entry acquisition. When you engage Marketeering Group, you’re choosing a team who will build an event pipeline and leverage our expertise of digital platforms to bring you the best results.

Our Insights

Our renowned coaching programs will allow you to:

  • Segment your promotions to reach the right audience
  • Include multiple touches in your promotion
  • Include Social Media in Your Event Plans
  • Be the first to follow-up with attendees and non-attendees alike
  • Base measurement around proving ROI
  • Leads by Category
  • Pipeline Measurements
  • Automate your business, so you can leave for days, weeks, or even months at a time

Doing the right thing,
at the right time.

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